The world’s #1 musical, based on the 1994 Disney movie.
I was brought onboard to refresh the online campaign for this landmark production. Working alongside my team at Allied Global Marketing, I was responsible for creating new global digital assets including: the website, digital banners, and digital outdoor placements. I directed a video shoot for THE LION KING to bring our campaign to life.
To launch our campaign, my team wanted to make a large impact. We partnered with Time Out and Sizmek to create an industry first for them: synched video banners that allowed the characters to interact with the editorial content on the website.
Creative International Award Winner!
The website was designed mobile first, and was the first Broadway production to utilize a scrolling calendar function to improve the ticket buying experience.
CLIENT: THE LION KING
MY ROLE: Creative Direction • Conception/Ideation • Photo/Video Shoot Ideation & Direction • Website Design & UX/UI • Digital Banner Design/Animation • Eblast Design/Coding • Storyboards • Client Facing
AGENCY: ALLIED GLOBAL MARKETING
VIDEO PRODUCTION: Steam Motion & Video, alongside Serino Coyne and Disney Theatrical
VIDEO POST PRODUCTION: Video post-production by House at Allied Productions
